Katie French-White Resume
Professional Experience – 20+ Years Internet Marketing Experience
White Stone Marketing: Senior Marketing Analyst, June 2012 to present
- Search engine optimization - on and off page SEO
- Project management
- Google Analytics
- Local marketing
- Social media marketing including custom video creation
- Reputation management
- Blogging & content building
- Generative Engine Optimization (GEO)
- PPC marketing (Google, Google Hotel Ads, Bing & TripConnect)
- Revenue management/yield management
- Hire and train new employees.
- Direct public relations efforts and marketing.
- Development of new products for the company.
- Continuous aggressive client communication while reporting results, recommending new strategies & given exceptional service.
- Responsible for marketing budgets of over $300,000 a month.
RezStream: Senior Internet Marketing Executive, June 2007 to June 2012
- Responsible for the accountability of the department.
- Hire and train new employees.
- Responsible for reaching department goals and quotas.
- Direct public relations efforts and marketing.
- Sales presentations on the phone and at trade shows.
- Supervision and management of the department including employee development.
- Continued/daily client communication including handling escalating issues.
- Communicate between departments internally as well as communicating client issues.
- Exceptional documentation of goals and work completed.
- Internet Marketing: email marketing, pay per click, search engine optimization, website design critique, link building, online reputation management, social media, content building, writing copy, press releases, blogs, writing marketing plans and more.
- Close sales.
Blizzard Internet Marketing: Internet Marketing Senior Account Manager/Business Development Manager, June 2004 to April 2007, Glenwood Springs, CO
- Supervision and management of 5 employees.
- Responsible for the top clients in the company with budgets upwards of $100,000+ a year.
- Develop sales presentations and reach quotas.
- Travel and speak at trade shows.
- Digital marketing professional
- Search Engine Optimization expert
- Paid Search Marketing expert
- Client communication and project management
Education
University of Northern Colorado
- Master of Science - Sports Management - 4.0 GPA
- Bachelor of Arts - History, Minor Speech Communications
- Varsity Softball 4-years
Awards/Honors/Community Service
- Windsor High School Boosters Board Member - Marketing 2024 to Present
- Colorado Cougars Board of Directors - Secretary, 2020 to Present
- Colorado Impact Gold Volunteer Work - Website Design & Marketing ColoradoImpactGold.com
- Head Coach Competitive Travel Ball - 14U Softball Team (2023 to Present)
- Head Coach Competitive Travel Ball - 12U Softball Team (2021, 2022)
- Head Coach Competitive Travel Ball - 10U Softball Team (2018, 2019, 2020. 2021)
- Head Coach - 8U Softball Team (3 years)
- Santa Cops of Larimer County Volunteer (website & marketing 2019)
- Sponsoring a Child from Costa Rica
- UNC Varsity Softball Team and Scholarship 1998 to 2002, Team Captain
- Dean’s List
- All-American Honorable Mention
- Substitute Teacher
White Stone Marketing: Senior Marketing Analyst, June 2012 to present
- Search engine optimization - on and off page SEO
- Project management
- Google Analytics
- Local marketing
- Social media marketing including custom video creation
- Reputation management
- Blogging & content building
- Generative Engine Optimization (GEO)
- PPC marketing (Google, Google Hotel Ads, Bing & TripConnect)
- Revenue management/yield management
- Hire and train new employees.
- Direct public relations efforts and marketing.
- Development of new products for the company.
- Continuous aggressive client communication while reporting results, recommending new strategies & given exceptional service.
- Responsible for marketing budgets of over $300,000 a month.
RezStream: Senior Internet Marketing Executive, June 2007 to June 2012
- Responsible for the accountability of the department.
- Hire and train new employees.
- Responsible for reaching department goals and quotas.
- Direct public relations efforts and marketing.
- Sales presentations on the phone and at trade shows.
- Supervision and management of the department including employee development.
- Continued/daily client communication including handling escalating issues.
- Communicate between departments internally as well as communicating client issues.
- Exceptional documentation of goals and work completed.
- Internet Marketing: email marketing, pay per click, search engine optimization, website design critique, link building, online reputation management, social media, content building, writing copy, press releases, blogs, writing marketing plans and more.
- Close sales.
Blizzard Internet Marketing: Internet Marketing Senior Account Manager/Business Development Manager, June 2004 to April 2007, Glenwood Springs, CO
- Supervision and management of 5 employees.
- Responsible for the top clients in the company with budgets upwards of $100,000+ a year.
- Develop sales presentations and reach quotas.
- Travel and speak at trade shows.
- Digital marketing professional
- Search Engine Optimization expert
- Paid Search Marketing expert
- Client communication and project management
Education
University of Northern Colorado
- Master of Science - Sports Management - 4.0 GPA
- Bachelor of Arts - History, Minor Speech Communications
- Varsity Softball 4-years
Awards/Honors/Community Service
- Windsor High School Boosters Board Member - Marketing 2024 to Present
- Colorado Cougars Board of Directors - Secretary, 2020 to Present
- Colorado Impact Gold Volunteer Work - Website Design & Marketing ColoradoImpactGold.com
- Head Coach Competitive Travel Ball - 14U Softball Team (2023 to Present)
- Head Coach Competitive Travel Ball - 12U Softball Team (2021, 2022)
- Head Coach Competitive Travel Ball - 10U Softball Team (2018, 2019, 2020. 2021)
- Head Coach - 8U Softball Team (3 years)
- Santa Cops of Larimer County Volunteer (website & marketing 2019)
- Sponsoring a Child from Costa Rica
- UNC Varsity Softball Team and Scholarship 1998 to 2002, Team Captain
- Dean’s List
- All-American Honorable Mention
- Substitute Teacher
