Katie French-White Resume
Professional Experience – 16 Years Internet Marketing Experience
White Stone Marketing: Director of Internet Marketing (contract), June 2012 to present
Internet Marketing strategy and integration: email marketing (MailChimp & Constant Contact), pay per click, search engine optimization (Meta tags, robots, schema, strategic linking...), website design critique & analysis, link building, competitor analysis, local marketing, online reputation management, mobile marketing, social media, content building, writing copy, press releases, blogs, landing page creation, Google Analytics, competitor analysis, writing marketing plans and more.
- Search engine optimization
- Project management
- Google Analytics
- Local marketing
- Social media marketing including custom video creation
- Reputation management
- Blogging & content building
- PPC marketing (Google, Google Hotel Ads, Bing & TripConnect)
- Revenue management/yield management
- Hire and train new employees.
- Direct public relations efforts and marketing.
- Development of new products for the company.
- Continuous aggressive client communication while reporting results, recommending new strategies & pushing the envelope.
RezStream: Senior Internet Marketing Executive, June 2007 to June 2012
- Responsible for the accountability of the department.
- Hire and train new employees.
- Responsible for reaching department goals and quotas.
- Direct public relations efforts and marketing.
- Sales presentations on the phone and at trade shows.
- Supervision and management of the department including employee development.
- Continued/daily client communication including handling escalating issues.
- Communicate between departments internally as well as communicating client issues.
- Exceptional documentation of goals and work completed.
- Internet Marketing: email marketing, pay per click, search engine optimization, website design critique, link building, online reputation management, mobile marketing, social media, content building, writing copy, press releases, blogs, writing marketing plans and more.
- Close sales.
Blizzard Internet Marketing: Internet Marketing Senior Account Manager/Business Development Manager, June 2004 to April 2007, Glenwood Springs, CO
- Supervision and management of 5 employees.
- Responsible for the top clients in the company with budgets upwards of $100,000+ a year.
- Develop sales presentations and reach quotas.
- Travel and speak at trade shows.
- Internet Marketing: pay per click, search engine optimization, website design critique, link building, online reputation management, content building, email marketing, writing copy, press releases, writing marketing plans and more.
Education
University of Northern Colorado
- Master of Science - Sports Management - 4.0 GPA
- Bachelor of Arts - History
- Varsity Softball 4-years
Awards/Honors/Community Service
- UNC Varsity Softball Team and Scholarship 1998 to 2002, Team Captain
- Dean’s List
- All-American Honorable Mention
- Sponsoring a Child from Costa Rica
- Head Coach - 8U Softball Team (3 years)
- Head Coach - 10U Softball Team (2018, 2019, 2020. 2021)
- Santa Cops of Larimer County Volunteer (website & marketing)
White Stone Marketing: Director of Internet Marketing (contract), June 2012 to present
Internet Marketing strategy and integration: email marketing (MailChimp & Constant Contact), pay per click, search engine optimization (Meta tags, robots, schema, strategic linking...), website design critique & analysis, link building, competitor analysis, local marketing, online reputation management, mobile marketing, social media, content building, writing copy, press releases, blogs, landing page creation, Google Analytics, competitor analysis, writing marketing plans and more.
- Search engine optimization
- Project management
- Google Analytics
- Local marketing
- Social media marketing including custom video creation
- Reputation management
- Blogging & content building
- PPC marketing (Google, Google Hotel Ads, Bing & TripConnect)
- Revenue management/yield management
- Hire and train new employees.
- Direct public relations efforts and marketing.
- Development of new products for the company.
- Continuous aggressive client communication while reporting results, recommending new strategies & pushing the envelope.
RezStream: Senior Internet Marketing Executive, June 2007 to June 2012
- Responsible for the accountability of the department.
- Hire and train new employees.
- Responsible for reaching department goals and quotas.
- Direct public relations efforts and marketing.
- Sales presentations on the phone and at trade shows.
- Supervision and management of the department including employee development.
- Continued/daily client communication including handling escalating issues.
- Communicate between departments internally as well as communicating client issues.
- Exceptional documentation of goals and work completed.
- Internet Marketing: email marketing, pay per click, search engine optimization, website design critique, link building, online reputation management, mobile marketing, social media, content building, writing copy, press releases, blogs, writing marketing plans and more.
- Close sales.
Blizzard Internet Marketing: Internet Marketing Senior Account Manager/Business Development Manager, June 2004 to April 2007, Glenwood Springs, CO
- Supervision and management of 5 employees.
- Responsible for the top clients in the company with budgets upwards of $100,000+ a year.
- Develop sales presentations and reach quotas.
- Travel and speak at trade shows.
- Internet Marketing: pay per click, search engine optimization, website design critique, link building, online reputation management, content building, email marketing, writing copy, press releases, writing marketing plans and more.
Education
University of Northern Colorado
- Master of Science - Sports Management - 4.0 GPA
- Bachelor of Arts - History
- Varsity Softball 4-years
Awards/Honors/Community Service
- UNC Varsity Softball Team and Scholarship 1998 to 2002, Team Captain
- Dean’s List
- All-American Honorable Mention
- Sponsoring a Child from Costa Rica
- Head Coach - 8U Softball Team (3 years)
- Head Coach - 10U Softball Team (2018, 2019, 2020. 2021)
- Santa Cops of Larimer County Volunteer (website & marketing)
