Katie French-White Resume
Professional Experience – 22+ Years Internet Marketing Experience
White Stone Marketing: Senior Marketing Analyst, June 2012 to present
Senior Analyst for White Stone Marketing, a nationally recognized digital marketing agency specializing in the hospitality industry, including hotels, resorts, inns, vacation rentals, wedding venues, restaurants, and property management companies. Responsible for developing and executing integrated digital marketing strategies for hospitality clients across the United States and internationally while thriving in a fast-paced, deadline-driven remote work environment.
Core responsibilities and expertise include:
• Developing customized digital marketing strategies designed to increase online visibility, direct bookings, engagement, and revenue
• Search Engine Optimization (SEO): Technical SEO, on-site optimization, schema markup, meta tags, keyword research, link building, and strategic competitor analysis
• GEO (Generative Engine Optimization): Enhancing content visibility across AI-powered and generative search platforms
• Paid Search Marketing: Google Ads campaign creation, optimization, audience targeting, and conversion tracking
• Social Media & Brand Marketing: Facebook, Instagram, Pinterest, X, and YouTube strategy, content planning, and audience engagement
• Creative Storytelling & Hospitality Content Creation: Crafting compelling, conversion-focused content that strengthens brand identity and guest connection
• Analytics & Performance Reporting: Google Analytics, ecommerce tracking, GTM, goal setup, Looker Studio dashboards, and campaign performance analysis
• Website & CMS Management: WordPress content management, optimization, and user experience enhancements
• Search & SEO Platforms: Google Search Console, Bing Webmaster Tools, Ahrefs, and other industry-leading digital marketing tools
• Email Marketing: Campaign strategy, automation, and execution
• Online Reputation, PR, and Directory Management: Brand visibility initiatives, citation management, and digital public relations
• Responsible for marketing budgets of over $600,000 a month.
RezStream: Senior Internet Marketing Executive, June 2007 to June 2012
• Managed department operations, accountability, and overall team performance
• Recruited, trained, and mentored new employees while fostering a collaborative and results-driven environment
• Oversaw departmental goals, sales objectives, and client success initiatives
• Conducted sales presentations, strategy consultations, and client relationship management
• Developed and executed digital marketing strategies focused on increasing online visibility, engagement, and conversions
• Specialized in search engine optimization (SEO), paid search marketing, content strategy, online reputation management, and digital brand growth
• Provided website analysis and strategic recommendations to improve user experience, search performance, and conversion opportunities
• Created compelling marketing content including website copy, blogs, press releases, and promotional campaigns
• Supported public relations and online branding initiatives to strengthen client market presence
• Collaborated across teams to deliver high-quality marketing solutions in a fast-paced environment
• Consistently closed sales through consultative communication, relationship building, and strategic marketing expertise
Blizzard Internet Marketing: Internet Marketing Senior Account Manager/Business Development Manager, June 2004 to April 2007, Glenwood Springs, CO
• Supervision and management of 5 employees.
• Responsible for the top clients in the company with budgets upwards of $100,000+ a year.
• Develop sales presentations and reach quotas.
• Travel and speak at trade shows.
• Digital marketing professional
• Search Engine Optimization expert
• Paid Search Marketing expert
• Client communication and project management
Education
University of Northern Colorado
• Master of Science - Sports Management - 4.0 GPA
• Bachelor of Arts - History, Minor Speech Communications
• Varsity Softball 4-years, Captain
Awards/Honors/Community Service
• Windsor High School Boosters Board Member - VP/President 2024 to Present
• Colorado Cougars Board of Directors - President, 2020 to Present
• Colorado Impact Gold Volunteer Work - Website Design & Marketing ColoradoImpactGold.com
• Head Coach Competitive Travel Ball - 16U Softball Team (2025 to Present)
• Head Coach Competitive Travel Ball - 14U Softball Team (2023 to 2025)
• Head Coach Competitive Travel Ball - 12U Softball Team (2021, 2022)
• Head Coach Competitive Travel Ball - 10U Softball Team (2018, 2019, 2020. 2021)
• Head Coach - 8U Softball Team (3 years)
• Santa Cops of Larimer County Volunteer (website & marketing 2019)
• Sponsoring a Child from Costa Rica
• UNC Varsity Softball Team and Scholarship 1998 to 2002, Team Captain
• Dean’s List
• All-American Honorable Mention
• Substitute Teacher
White Stone Marketing: Senior Marketing Analyst, June 2012 to present
Senior Analyst for White Stone Marketing, a nationally recognized digital marketing agency specializing in the hospitality industry, including hotels, resorts, inns, vacation rentals, wedding venues, restaurants, and property management companies. Responsible for developing and executing integrated digital marketing strategies for hospitality clients across the United States and internationally while thriving in a fast-paced, deadline-driven remote work environment.
Core responsibilities and expertise include:
• Developing customized digital marketing strategies designed to increase online visibility, direct bookings, engagement, and revenue
• Search Engine Optimization (SEO): Technical SEO, on-site optimization, schema markup, meta tags, keyword research, link building, and strategic competitor analysis
• GEO (Generative Engine Optimization): Enhancing content visibility across AI-powered and generative search platforms
• Paid Search Marketing: Google Ads campaign creation, optimization, audience targeting, and conversion tracking
• Social Media & Brand Marketing: Facebook, Instagram, Pinterest, X, and YouTube strategy, content planning, and audience engagement
• Creative Storytelling & Hospitality Content Creation: Crafting compelling, conversion-focused content that strengthens brand identity and guest connection
• Analytics & Performance Reporting: Google Analytics, ecommerce tracking, GTM, goal setup, Looker Studio dashboards, and campaign performance analysis
• Website & CMS Management: WordPress content management, optimization, and user experience enhancements
• Search & SEO Platforms: Google Search Console, Bing Webmaster Tools, Ahrefs, and other industry-leading digital marketing tools
• Email Marketing: Campaign strategy, automation, and execution
• Online Reputation, PR, and Directory Management: Brand visibility initiatives, citation management, and digital public relations
• Responsible for marketing budgets of over $600,000 a month.
RezStream: Senior Internet Marketing Executive, June 2007 to June 2012
• Managed department operations, accountability, and overall team performance
• Recruited, trained, and mentored new employees while fostering a collaborative and results-driven environment
• Oversaw departmental goals, sales objectives, and client success initiatives
• Conducted sales presentations, strategy consultations, and client relationship management
• Developed and executed digital marketing strategies focused on increasing online visibility, engagement, and conversions
• Specialized in search engine optimization (SEO), paid search marketing, content strategy, online reputation management, and digital brand growth
• Provided website analysis and strategic recommendations to improve user experience, search performance, and conversion opportunities
• Created compelling marketing content including website copy, blogs, press releases, and promotional campaigns
• Supported public relations and online branding initiatives to strengthen client market presence
• Collaborated across teams to deliver high-quality marketing solutions in a fast-paced environment
• Consistently closed sales through consultative communication, relationship building, and strategic marketing expertise
Blizzard Internet Marketing: Internet Marketing Senior Account Manager/Business Development Manager, June 2004 to April 2007, Glenwood Springs, CO
• Supervision and management of 5 employees.
• Responsible for the top clients in the company with budgets upwards of $100,000+ a year.
• Develop sales presentations and reach quotas.
• Travel and speak at trade shows.
• Digital marketing professional
• Search Engine Optimization expert
• Paid Search Marketing expert
• Client communication and project management
Education
University of Northern Colorado
• Master of Science - Sports Management - 4.0 GPA
• Bachelor of Arts - History, Minor Speech Communications
• Varsity Softball 4-years, Captain
Awards/Honors/Community Service
• Windsor High School Boosters Board Member - VP/President 2024 to Present
• Colorado Cougars Board of Directors - President, 2020 to Present
• Colorado Impact Gold Volunteer Work - Website Design & Marketing ColoradoImpactGold.com
• Head Coach Competitive Travel Ball - 16U Softball Team (2025 to Present)
• Head Coach Competitive Travel Ball - 14U Softball Team (2023 to 2025)
• Head Coach Competitive Travel Ball - 12U Softball Team (2021, 2022)
• Head Coach Competitive Travel Ball - 10U Softball Team (2018, 2019, 2020. 2021)
• Head Coach - 8U Softball Team (3 years)
• Santa Cops of Larimer County Volunteer (website & marketing 2019)
• Sponsoring a Child from Costa Rica
• UNC Varsity Softball Team and Scholarship 1998 to 2002, Team Captain
• Dean’s List
• All-American Honorable Mention
• Substitute Teacher
